Fans watching Super Bowl LV on ESPN’s Spanish-language network, ESPN Deportes, got a little hit of joy via the first spot in the network’s new brand campaign, “Es Lo Nuestro,” produced with Mexico City-based agency Pararrayos.
“We had an opportunity with the largest platform in sports – Super Bowl LV – to reintroduce the ESPN Deportes brand,” said Laura Gentile, SVP, marketing and social media, ESPN, in a statement. “’Es Lo Nuestro’ / ‘It’s Our Thing’ captures the core values of Latino fans – community, pride, belonging, unity and joy. With our new creative work, we’re hitting those passion points that drive U.S. Hispanic fans and highlight the sports moments that tap into their strongest emotions.”
The 60-second anthem captures the joy of sports interspersed between memorable highlights from the NFL, NBA, MLB, UFC, Top Rank and soccer. An original Reggaeton song, composed by Pararrayos’ Alain Gómez, serves as the music soundtrack for the spot.
Client: ESPN
Senior Vice President, Marketing & Social Media: Laura Gentile
Vice President, Sports Marketing: Emeka Ofodile
Vice President, Sports Marketing: Michelle Bella
Associate Manager, Sports Marketing: Victoria Aiello
Creative Senior Manager: Tomas Casabal
Promotions Producer II: Blanca López
Promotions Producer I: Franz Eichelmann
Promotions Producer II: Mario Plata
Agency: Pararrayos Films
Director: Roberto Russo
Director of Photography: Reinaldo Ortiz
Executive Production: Alain Gómez, Valentina Landáez
Production: Valentina Landáez, Roberto Russo, Alain Gómez
New York Production: Rafael Urbina
Los Ángeles Production: Blake Vaz
Miami Production: Daniela Cisneros, Javier Cañizales
Pararrayos Studios, Famasloop: Music Production, Sound Design and Sweetening
Creativity: Gerardo Fernández, Pericles Sánchez, Álvaro Mora, Alain Gómez
Tags: brand campaign espn deportes estudios pararrayos hot spots super bowl lv