Optus approached Ricky Gervais, according to the comedian, to create an ad for the launch of Netflix in Australia.
So he created one (above) with very little effort - no script, no action, barely mentioning the client - but its lack of flash is precisely what makes it so effective. It might even surpass his “Superfan” Netflix spot from last summer.
Gervais followed that one up with a series of ads explaining a bit more about the launch - mostly how to find movies and TV shows he’s involved with. “You can get everything from The Office, Muppets Most Wanted, Derek, some other things that I’m not in.”
In another spot, he addresses the despised Skip Ad button - “Don’t Skip Ad - oh, Skip Ad, I don’t care, you’re probably watching something illegal on YouTube anyway. You disgust me.”
And finally, the last of the spots doesn’t get to the marketing message at all:
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