Making the most of Roland Garros’ existing burnt orange and forest green palette, Lausanne, Switzerland-based creative agency Ramon + Pedro created the above opening sequence for the French Open, held every year in May at the Roland Garros tennis complex in Paris.

The :30 open airs on all international channels that air the tournament live, with :10 cutdowns airing during commercial breaks.

Ramon + Pedro’s concept, besides drawing heavily from Roland Garros’ established brand, is inspired by graphical posters from the 1960s. The sequence is set to an updated musical theme that includes a brass section and an according to give the piece a French feel.

Similarly, Ramon + Pedro’s on-air design also relies on the palette, with Roland Garros’ at the heart of it all.

The tournament will use the graphics package – which won Promax Global Excellence Gold in 2021 – through 2024. This year, the tournament runs from Sunday, May 22 through Sunday, June 5.

Below is a behind-the-scenes look at producing the package:

CREDITS

Concept/Design: Ramon + Pedro

Creative Directors: Antoine Tinguely, Laurent Fauchère

Executive producer: Fanny Vuattoux

Client: Fédération Française de Tennis - Direction Média Production // French Tennis Federation – Media & Production Department

Shoot: Ramon + Pedro

Directors : Antoine Tinguley, Valentin Graff

Executive producer: Fanny Vuattoux

Assistant producer: Marine Brot, Lea Ducret

DoP: Claudio Artieda

Drone: Jérémie Carron

DoP Assistants: Romain Chautems, Samy Guisolan, Louis Tacheron

Actors, Players: André Gruhl, Jessy Kalambay, Yasmine Mansouri

Actors, Spectators: Martine Allegro, Aimé Diouf, Carolina Frias, Thomas Serve, Zoé Tinguely

Post Production

2D: Ramon + Pedro

Lead animator/compositing: Felix Helfer

Design/On-Air Animation: Alan Madiata

Animator 3D: François Jaquier

Storyboard: Nayon Kim

3D: Digital Asset Tailors

Creative Director: Doca Mladenovic

Executive Producer: Ivan Vasiljevic

Production Coordinator: Sara Brkic

Modeling Lead Artist: Aleksandar Misic

Modeling Artist: Uros Filimonovic

Compositing Artist: Slobodan Jankovic

Matchmove artist : Milos Jovanovic

Music adaptation: Shiverland Production

Composer: Brian Bendahan

Tags: animation french open main titles ramon + pedro roland garros


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