Making the most of Roland Garros’ existing burnt orange and forest green palette, Lausanne, Switzerland-based creative agency Ramon + Pedro created the above opening sequence for the French Open, held every year in May at the Roland Garros tennis complex in Paris.
The :30 open airs on all international channels that air the tournament live, with :10 cutdowns airing during commercial breaks.
Ramon + Pedro’s concept, besides drawing heavily from Roland Garros’ established brand, is inspired by graphical posters from the 1960s. The sequence is set to an updated musical theme that includes a brass section and an according to give the piece a French feel.
Similarly, Ramon + Pedro’s on-air design also relies on the palette, with Roland Garros’ at the heart of it all.
The tournament will use the graphics package – which won Promax Global Excellence Gold in 2021 – through 2024. This year, the tournament runs from Sunday, May 22 through Sunday, June 5.
Below is a behind-the-scenes look at producing the package:
CREDITS
Concept/Design: Ramon + Pedro
Creative Directors: Antoine Tinguely, Laurent Fauchère
Executive producer: Fanny Vuattoux
Client: Fédération Française de Tennis - Direction Média Production // French Tennis Federation – Media & Production Department
Shoot: Ramon + Pedro
Directors : Antoine Tinguley, Valentin Graff
Executive producer: Fanny Vuattoux
Assistant producer: Marine Brot, Lea Ducret
DoP: Claudio Artieda
Drone: Jérémie Carron
DoP Assistants: Romain Chautems, Samy Guisolan, Louis Tacheron
Actors, Players: André Gruhl, Jessy Kalambay, Yasmine Mansouri
Actors, Spectators: Martine Allegro, Aimé Diouf, Carolina Frias, Thomas Serve, Zoé Tinguely
Post Production
2D: Ramon + Pedro
Lead animator/compositing: Felix Helfer
Design/On-Air Animation: Alan Madiata
Animator 3D: François Jaquier
Storyboard: Nayon Kim
3D: Digital Asset Tailors
Creative Director: Doca Mladenovic
Executive Producer: Ivan Vasiljevic
Production Coordinator: Sara Brkic
Modeling Lead Artist: Aleksandar Misic
Modeling Artist: Uros Filimonovic
Compositing Artist: Slobodan Jankovic
Matchmove artist : Milos Jovanovic
Music adaptation: Shiverland Production
Composer: Brian Bendahan
Tags: animation french open main titles ramon + pedro roland garros