NBC’s La Brea, in which a sinkhole in the La Brea tar pits opens up to a primeval world, tops the Promo Mojo ranker for the week ended Oct. 2, making it TV’s most promoted show for a second week in a row. The network also grabs fifth place for its ​​Quantum Leap revival.

NBC is joined by fellow traditional broadcasters ABC and CBS with new dramas Alaska Daily, starring Hilary Swank as a displaced journalist, and East New York in second and fourth place, respectively.

Rounding out the chart: Discovery, which promotes the 13th season of reality series Gold Rush in third place.

Notably, Gold Rush scores the week’s highest iSpot Attention Index (113), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Images of La Brea courtesy of NBC]

1) La Brea, NBC

Impressions: 400,353,838
Interruption Rate: 1.72%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $3,283,130
Out-of-network Est. Spend: $442,570

2) Alaska Daily, ABC

Impressions: 375,807,720
Interruption Rate: 1.53%
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $1,947,061
Out-of-network Est. Spend: $1,118,760

3) Gold Rush, Discovery

Impressions: 314,967,664
Interruption Rate: 1.43%
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,960,399
Out-of-network Est. Spend: $179,898

4) East New York, CBS

Impressions: 296,106,952
Interruption Rate: 1.28%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $4,903,911
Out-of-network Est. Spend: $333,941

5) Quantum Leap, NBC

Impressions: 285,507,725
Interruption Rate: 1.79%
Attention Index: 98 (2% more interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $2,963,012
Out-of-network Est. Spend: $322,600

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: abc discovery gold rush la brea nbc promo mojo


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