NBC’s LA Fire & Rescue tops the Promo Mojo ranker for the week ended June 25, making it TV’s most promoted show. Last week’s chart-topper, Paramount Network’s Yellowstone prequel 1883, drops to third place.

Rounding out the ranking: ABC, which gives some love to the 20th season of The Bachelorette in second place; Nickelodeon, which promotes its AfterToons animation block in fourth; and Food Network, which whets appetites for the 16th season of The Great Food Truck Race in fifth.

Notably, The Great Food Truck Race has the highest iSpot Attention Index (128) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Images of LA Fire & Rescue courtesy of NBC]

1) LA Fire & Rescue, NBC

Impressions: 280,472,156
Interruption Rate: 1.80%
Attention Index: 96 (4% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,176,558
Out-of-network Est. Spend: $778,562

2) The Bachelorette, ABC

Impressions: 222,545,855
Interruption Rate: 1.18%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $1,008,740
Out-of-network Est. Spend: $383,374

3) 1883, Paramount Network

Impressions: 204,207,389
Interruption Rate: 3.60%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 91%, Local 5%, VOD/OTT 4%
In-network Value: $612,380
Out-of-network Est. Spend: $438,215

4) Nickelodeon, Nickelodeon

Impressions: 204,026,587
Interruption Rate: 1.65%
Attention Index: 106 (6% fewer interruptions than avg.)
Imp. Types: National 97%, Local 1%, VOD/OTT 2%
In-network Value: $949,933
Out-of-network Est. Spend: $0.00

5) The Great Food Truck Race, Food Network

Impressions: 187,779,686
Interruption Rate: 0.73%
Attention Index: 128 (28% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $592,562
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: abc food network ispot.tv la fire & rescue nbc promo mojo


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