On the strength of 236.7 million TV ad impressions, MTV tops this week’s ranking through the seven-day period through August 19 with a promo for the 2018 Video Music Awards. Discovery promotes both Deadliest Catch and Alaskan Bush People at number two, while our previous chart-topper, Food Network’s The Great Food Truck Race, slips to third place.

Rounding out the ranking: ABC’s brief teaser for A Million Little Things in fourth place and a dramatic Investigation Discovery promo for Pamela Smart: An American Murder Mystery at fifth.

Notably, Pamela Smart scores the highest iSpot Attention Index (153) in our ranking, getting 53 percent fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in.

1) 2018 Video Music Awards, MTV

Impressions: 236,717,943
Attention Score: 83,94
Attention Index: 47 (53% more interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $1,599,194
Out-of-network Est. Spend: $705,953

2) Deadliest Catch and Alaskan Bush People, Discovery

Impressions: 210,092,683
Attention Score: 95.84
Attention Index: 145 (45% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $1,810,864
Out-of-network Est. Spend: $267,898

3) The Great Food Truck Race, Food Network

Impressions: 186,007,089
Attention Score: 95.66
Attention Index: 143 (43% fewer interruptions than avg.)
Imp. Types: National 87%, Local 12%, VOD/OTT 1%
In-network Value: $394,596
Out-of-network Est. Spend: $327,880

4) A Million Little Things, ABC

Impressions: 177,139,934
Attention Score: 89.73
Attention Index: 74 (26% more interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $4,491,187
Out-of-network Est. Spend: $0.00

5) Pamela Smart: An American Murder Mystery, Investigation Discovery

Impressions: 156,952,586
Attention Score: 96.44
Attention Index: 153 (53% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $661,871
Out-of-network Est. Spend: $168,870

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: 2018 video music awards a million little things abc discovery food network investigation discovery mtv promo mojo the great food truck race


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