On the strength of nearly 371 million TV ad impressions, CBS’s promo for Million Dollar Mile, a new reality competition from Executive Producer LeBron James, leads this week’s Promo Mojo ranker. HGTV’s promo for Restored by the Fords holds steady in second place, while Food Network’s promo for Buddy vs. Duff moves up a notch, from fourth to third.

New to the ranking this week: NBC’s ensemble drama The Village in fourth place and the return of TBS’ Tracy Jordan comedy The Last O.G. in fifth.

Notably, Restored by the Fords earns the highest iSpot Attention Index (139) in our ranking, getting 39 percent fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Daily Brief by Promax has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through March 24.

[Images courtesy of CBS/Michael Yarish]

1) Million Dollar Mile, CBS

Impressions: 370,830,580
Attention Score: 90,40
Attention Index: 86 (14% more interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $6,964,276
Out-of-network Est. Spend: $1,937,481

2) Restored by the Fords, HGTV

Impressions: 318,269,237
Attention Score: 94.98
Attention Index: 139 (39% fewer interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $2,191,683
Out-of-network Est. Spend: $133,416

3) Buddy vs. Duff, Food Network

Impressions: 224,852,136
Attention Score: 93.85
Attention Index: 126 (26% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,026,497
Out-of-network Est. Spend: $448,900

4) The Village, NBC

Impressions: 220,242,940
Attention Score: 86.87
Attention Index: 63 (37% more interruptions than avg.)
Imp. Types: National 86%, Local 12%, VOD/OTT 2%
In-network Value: $3,187,689
Out-of-network Est. Spend: $542,041

5) The Last O.G., TBS

Impressions: 218,134,810
Attention Score: 90.05
Attention Index: 83 (17% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $4,617,090
Out-of-network Est. Spend: $122,604

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: buddy vs. duff cbs food network hgtv million dollar mile nbc promo mojo restored by the fords tbs the last og the village


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