With nearly 400 million TV ad impressions, FX’s crime drama Snowfall takes first place in this week’s promo ranker, moving up from fourth last time. Also rising: TLC’s Dr. Pimple Popper, now in second place, up from fifth last time.

CBS’ Love Island slips a notch to third, while CNN’s The Movies debuts in fourth. And our previous chart-topper, the promo for Food Network’s Chopped Junior, closes out the ranking in fifth place.

Notably, The Movies earns the highest iSpot Attention Index (129) in our ranking, getting 29 percent fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

RELATED: CNN Inserts Talent Into Favorite Films for ‘The Movies’

Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through July 7.

[Images courtesy of FX/Ray Mickshaw]

1) Snowfall, FX Network

Impressions: 396,720,787
Attention Score: 91.55
Attention Index: 95 (5% more interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $4,522,933
Out-of-network Est. Spend: $244,613

2) Dr. Pimple Popper, TLC Channel

Impressions: 334,645,932
Attention Score: 94.12
Attention Index: 127 (27% fewer interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $1,641,633
Out-of-network Est. Spend: $32,284

3) Love Island, CBS

Impressions: 328,977,444
Attention Score: 81.07
Attention Index: 42 (58% more interruptions than avg.)
Imp. Types: National 86%, Local 12%, VOD/OTT 2%
In-network Value: $6,763,096
Out-of-network Est. Spend: $125,586

4) The Movies, CNN

Impressions: 315,141,502
Attention Score: 94.29
Attention Index: 129 (29% fewer interruptions than avg.)
Imp. Types: National 87%, Local 11%, VOD/OTT 2%
In-network Value: $2,043,259
Out-of-network Est. Spend: $571,276

5) Chopped Junior, Food Network

Impressions: 300,670,310
Attention Score: 92.52
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $1,528,548
Out-of-network Est. Spend: $186,988

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: cbs chopped junior cnn dr. pimple popper food network fx ispottv love island promo mojo snowfall the movies tlc


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