On the strength of 201 million TV ad impressions, Food Network tops our ranking with a promo for The Great Food Truck Race. HGTV’s network sizzle promo lands at number two — various versions of it have been on and off the chart all summer — while Discovery promotes both Deadliest Catch and Alaskan Bush People at number four.

The rest of our ranking is made up of new entrants: A promo for Nickelodeon’s I Am Frankie takes third and a brief teaser for ABC’s A Million Little Things grabs fifth.

Notably, Discovery’s joint promo scores the highest iSpot Attention Index (148) in our ranking, getting 48 percent fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through August 12.

1) The Great Food Truck Race, Food Network

Impressions: 201,001,738
Attention Score: 95.43
Attention Index: 140 (40% fewer interruptions than avg.)
Imp. Types: National 85%, Local 14%, VOD/OTT 1%
In-network Value: $315,672
Out-of-network Est. Spend: $415,758

2) HGTV sizzle promo

Impressions: 166,551,595
Attention Score: 94.42
Attention Index: 127 (27% fewer interruptions than avg.)
Imp. Types: National 65%, Local 34%, VOD/OTT 1%
In-network Value: $605,566
Out-of-network Est. Spend: $247,871

3) I Am Frankie, Nickelodeon

Impressions: 165,730,283
Attention Score: 90.20
Attention Index: 78 (22% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $3,851,752
Out-of-network Est. Spend: $367,401

4) Alaskan Bush People, Discovery Channel

Impressions: 163,866,423
Attention Score: 96.05
Attention Index: 148 (48% fewer interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $1,286,986
Out-of-network Est. Spend: $115,530

5) A Million Little Things, ABC

Impressions: 152,930,102
Attention Score: 93.27
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $4,921,043
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: abc discovery food network hgtv nickelodeon promo mojo


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