Daily Brief by PromaxBDA has partnered with B&C and attention analytics company iSpot.tv on weekly Promo Mojo chart, offering data showing the top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through April 16.
On the strength of nearly a quarter-billion TV ad impressions for promos leading up to its April 19 season-three premiere, FX’s Fargo moves up from second place to assume the overall lead.
For the second week in a row, cable shows sweep our top five, with HGTV’s Flip or Flop Vegas and Investigation Discovery’s Cooper’s Treasure returning from last week. The two are now joined by “global event series” Genius—which you may recall National Geographic hyped with a Super Bowl ad—and This Is Life Live, which TLC is promoting as “eight life-changing stories in four nights.”
1) Fargo, FX Network
2) Cooper’s Treasure, Discovery Channel
3) Genius, National Geographic
4) Flip or Flop Vegas, HGTV
5) This Is Life Live, TLC Channel
Data provided by iSpot.tv, Real-time Advertising Metrics
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