Daily Brief by PromaxBDA has partnered with B&C and iSpot.tv to bring you a weekly chart we call Promo Mojo, offering data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the 7-day period through Nov. 27.
After three weeks at the top of the chart, Nat Geo’s mini-series Mars drops to second place, deposed by Fox’s Star, the musical drama starring Queen Latifah that’s set to premiere Dec. 14. Promos for Star racked up just over a quarter billion TV ad impressions in the seven days measured.
TBS’ People of Earth and TLC’s Sister Wives make return appearances to the top 5 and are joined by new entrantIncorporated, Syfy’s buzzy dystopian drama that boasts Matt Damon and Ben Affleck among its executive producers.
1) Star, Fox
2) Mars, National Geographic Channel
3) Sister Wives, TLC Channel
4) Incorporated, Syfy
5) People of Earth, TBS
Data provided by iSpot.tv, Real-time Advertising Metrics
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