On the strength of 207.1 million TV ad impressions for promos leading up to its Oct. 2 premiere, Fox’s The Gifted takes our number-one spot. The sci-fi drama, another outgrowth of Marvel’s X-Men franchise, tells the story of parents who discover their kids have mutant powers.

Unexpected powers also factor into our number three show, ABC’s The Good Doctor, about a young surgeon, Shaun Murphy (Freddie Highmore), who has savant syndrome combined with autism; the medical drama premieres Sept. 25.

One show that keeps getting major promo love from its network: HTV’s Flip or Flop Atlanta at number four. The show was a consistent presence on our chart throughout the summer and continues to hold its own as the fall TV season heats up. Rounding out our ranking: NFL Network’s Thursday Night Football in second place and FX’s Better Things at number five.

Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Sept. 17.

1) The Gifted, FOX

Impressions: 207,094,429
Attention Score: 88.50
Attention Index: 75 (25% more interruptions than avg.)
Imp. Types: National 69%, Local 29%, VOD/OTT 2%
In-network Value: $3,339,192
Out-of-network Est. Spend: $736,330

2) Thursday Night Football, NFL Network

Impressions: 204,968,768
Attention Score: 76.30
Attention Index: 36 (64% more interruptions than avg.)
Imp. Types: National 91%, Local 8%, VOD/OTT 1%
In-network Value: $1,709,527
Out-of-network Est. Spend: $4,572,996

3) The Good Doctor, ABC

Impressions: 199,505,677
Attention Score: 82.69
Attention Index: 50 (50% more interruptions than avg.)
Imp. Types: National 92%, Local 6%, VOD/OTT 2%
In-network Value: $3,383,427
Out-of-network Est. Spend: $307,904

4) Flip or Flop Atlanta, HGTV

Impressions: 174,405,694
Attention Score: 92.72
Attention Index: 116 (16% fewer interruptions than avg.)
Imp. Types: National 87%, Local 12%, VOD/OTT 1%
In-network Value: $1,150,871
Out-of-network Est. Spend: $157,857

5) Better Things, FX Network

Impressions: 140,393,371
Attention Score: 89.35
Attention Index: 81 (19% more interruptions than avg.)
Imp. Types: National 85%, Local 14%, VOD/OTT 1%
In-network Value: $1,174,103
Out-of-network Est. Spend: $252,024

Data provided by iSpot.tv, Real-time Advertising Metrics

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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