Food Network tops the Promo Mojo ranker for the week ended May 22, grabbing first and second place to promote, respectively, Supermarket Stakeout and BBQ Brawl. Both shows have now taken those chart positions two weeks in a row. A third Food Network show, Worst Cooks in America Celebrity Edition, drops from third to fifth.

Fox, the sole traditional broadcaster in our top five, has Niecy Nash-hosted game show reboot Don’t Forget the Lyrics! in third.

Rounding out the ranking is Hallmark Channel, which gives some love to the season finale of When Calls the Heart in fourth.

Notably, the When Calls the Heart promo scores the week’s highest iSpot Attention Index (111), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions may be updated in iSpot’s database as additional airings information becomes available.

1) Supermarket Stakeout, Food Network

Impressions: 303,453,005
Interruption Rate: 1.44%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $1,088,146
Out-of-network Est. Spend: $522,232

2) BBQ Brawl, Food Network

Impressions: 218,749,074
Interruption Rate: 1.63%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $980,948
Out-of-network Est. Spend: $0.00

3) Don’t Forget the Lyrics!, Fox

Impressions: 217,001,700
Interruption Rate: 1.27%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $517,679
Out-of-network Est. Spend: $1,415,877

4) When Calls the Heart, Hallmark Channel

Impressions: 164,381,811
Interruption Rate: %
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $1,031,119
Out-of-network Est. Spend: $0.00

5) Worst Cooks in America Celebrity Edition, Food Network

Impressions: 156,640,198
Interruption Rate: 1.65%
Attention Index: 106 (6% fewer than avg.)
In-network Value: $682,916
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: food network fox hallmark channel promo mojo


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