Daily Brief by PromaxBDA has partnered with B&C and attention analytics company iSpot.tv on weekly Promo Mojo chart, offering data showing the top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Jan. 29.
On the strength of 119.4 million TV ad impressions, Fox’s 24 spin-off 24: Legacy holds onto first place for the second week in a row in the run-up to its big premiere after Super Bowl LI.
Meanwhile, newcomers to our chart help shake up the ranking, including SyFy’s The Magicians and HGTV’s promotion for its latest Dream Home Giveaway, which integrates into programming across the network. Another novelty in our top five: ABC’s TGIT (Thank God It’s Thursday) ad, which promotes three shows — Grey’s Anatomy, Scandal and How to Get Away With Murder — in 30 seconds.
1) 24: Legacy, Fox
2) The Magicians, Syfy
3) APB, Fox
4) Grey’s Anatomy | Scandal | How to Get Away With Murder, ABC
5) 2017 HGTV Dream Home, HGTV
Data provided by iSpot.tv, Real-time Advertising Metrics
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