ABC’s new musical drama Queens tops the Promo Mojo ranker for the week ended Oct. 10, relegating NBC’s sinkhole series La Brea — the chart-topper the previous two weeks — to second place.

As fall TV continues, CBS joins its fellow traditional linear broadcasters, taking third and fifth to promote, respectively, The Equalizer and CSI: Vegas.

Rounding out the chart: USA Network and Syfy with new horror series Chucky (based on the Child’s Play movie franchise) in fourth place.

RELATED: USA/Syfy’s ‘Chucky’ Screams for Ice Scream at NYCC

Notably, the La Brea spot has this week’s highest iSpot Attention Index (123), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

1) Queens, ABC

Impressions: 352,132,749
Interruption Rate: 1.98%
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $$2,784,931
Out-of-network Est. Spend: $372,065

2) La Brea, NBC

Impressions: 288,642,388
Interruption Rate: 2.28%
Attention Index: 123 (23% fewer interruptions than avg.)
Imp. Types: National 88%, Local 10%, VOD/OTT 2%
In-network Value: $3,310,356
Out-of-network Est. Spend: $40,730

3) The Equalizer, CBS

Impressions: 284,226,821
Interruption Rate: 1.56%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 92%, Local 6%, VOD/OTT 2%
In-network Value: $2,716,092
Out-of-network Est. Spend: $363,563

4) Chucky, USA Network

Impressions: 217,053,709
Interruption Rate: 3.12%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,815,090
Out-of-network Est. Spend: $576,525

5) CSI: Vegas, CBS

Impressions: 208,522,156
Interruption Rate: 1.42%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 86%, Local 12%, VOD/OTT 2%
In-network Value: $1,561,107
Out-of-network Est. Spend: $337,317

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: abc cbs chucky csi: las vegas la brea nbc promo mojo queens syfy the equalizer usa


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