On the strength of 362.6 million TV ad impressions, ABC’s Emergence is the most-promoted show in this week’s Promo Mojo ranking — and the network also grabs second place for Stumptown.

For the second week in a row, the top five is entirely taken over by traditional broadcasters hyping their fall line-ups, with NBC taking both third and fourth place for Bluff City Law and This Is Us, and Fox closing out the ranking with its promo for The Masked Singer.

Daily Brief by Promax has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Sept. 29.

[Images of Emergence courtesy of ABC/Giovanni Rufino]

1) Emergence, ABC

Impressions: 362,604,838
Attention Score: 92.24
Attention Index: 86 (14% more interruptions than avg.)
Imp. Types: National 88%, Local 10%, VOD/OTT 2%
In-network Value: $3,353,027
Out-of-network Est. Spend: $968,579

2) Stumptown, ABC

Impressions: 315,568,048
Attention Score: 89.91
Attention Index: 66 (34% more interruptions than avg.)
Imp. Types: National 89%, Local 9%, VOD/OTT 2%
In-network Value: $3,816,669
Out-of-network Est. Spend: $1,169,938

3) Bluff City Law, NBC

Impressions: 285,591,675
Attention Score: 90.60
Attention Index: 71 (29% more interruptions than avg.)
Imp. Types: National 88%, Local 10%, VOD/OTT 2%
In-network Value: $3,336,842
Out-of-network Est. Spend: $469,831

4) This Is Us, NBC

Impressions: 236,012,751
Attention Score: 89.48
Attention Index: 63 (37% more interruptions than avg.)
Imp. Types: National 90%, Local 9%, VOD/OTT 1%
In-network Value: $2,133,770
Out-of-network Est. Spend: $925,241

5) The Masked Singer, FOX

Impressions: 227,022,062
Attention Score: 90.38
Attention Index: 69 (31% more interruptions than avg.)
Imp. Types: National 83%, Local 15%, VOD/OTT 2%
In-network Value: $2,269,779
Out-of-network Est. Spend: $1,161,525

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: abc bluff city law emergence fox nbc promo mojo stumptown the masked singer this is us


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