PromaxBDA President and CEO Steve Kazanjian sat down with Magid’s VP of marketing, Jim Thomas, to share insights on the company’s plans for the future, its upcoming 60th anniversary and its research done in conjunction with Magid.

“What are the new best practices? How do you engage digital? How do you engage social?” asked Kazanjian. “The goal of the study we commissioned with Magid was to get to the heart of those issues for our members.”

For more information as well as to see videos from Magid’s and PromaxBDA’s ongoing research project on local TV station promotion, #HowWeMarket, visit MagidMarketingWorks.com. Select videos from that work also will be posted on PromaxBDA Brief on a regular basis.

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