Shelly Palmer, Simon Mainwaring, and Stacey Lynn Schulman will keynote the fourth annual PromaxBDA Station Summit in June, the association announced Thursday.

The event, the industry’s only gathering focusing exclusively on the local marketing, promotion, and design communities, will take place at the Mirage Hotel in Las Vegas June 24-27.

For the first time this year, each of the keynote speakers will kick off the day’s activities with a breakfast session designed to address the challenges facing the local broadcast community as the demand for online digital video content climbs.

Palmer, Fox 5 New York’s on-air tech guru, will host the first breakfast session at 8 am on June 24. Palmer also is the host of Fox Television’s monthly “Shelly Palmer Digital Living” show.

We First Founder Simon Mainwaring kicks off the June 25 breakfast session. We First is a brand consultancy that helps companies build their businesses through social good.

Schulman, senior vice president and chief research officer at TVB, the TV station marketing association, will keynote the June 26 breakfast session. Schulman is an expert in fan culture behavior, and has been focused on unearthing the cultural currency of broadcasters’ content in local communities, both through social media and offline word of mouth.

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