Red Bee Creative, the BBC, ProSiebenSat.1 TV, Gédéon and SBS Belgium’s VIER channel were among the big winners at the 2015 PromaxBDA Europe Awards in Berlin on Tuesday.
The BBC was named in-house marketing team of the year, while Red Bee Creative took home the out-of-house agency of the year title.
Other companies earning multiple trophies included Italy’s RAI, London-based MTG Creative, SBS Discovery Media - Nordic On-Air Creative, NBCUniversal Int’l Television and France 5.
“Europe’s entertainment marketing community is setting new standards of excellence in storytelling, creativity and innovation,” said Stacy La Cotera, PromaxBDA VP of global awards and international development. “It’s an honor to recognize the best our industry has to offer.”
The annual awards celebrate outstanding achievement in entertainment marketing, promotion and design. Categories honor everything from seasonal promos, to on-air brand campaigns, to funniest program spots.
Felix De Troyer of SBS Belgium’s VIER channel was given the association’s prestigious Rocket Award, recognizing a producer or marketer with less than two years’ experience who is already creating outstanding work.
Tuesday evening’s awards at the InterContinental Berlin Hotel featured British actor and comedian Jeff Leach reprising his role as host from last year’s event in London.
Finalists were determined after an initial first round of judging by panels of experts from across Europe who met in London, Munich and Milan—as well as a select online group—during the first week of February.
A select jury of industry executives gathered in Amsterdam in February to select Tuesday’s winners. This year’s jury was chaired by Carsten Lakner, head of creative services at Denmark’s DR TV.
The ceremony served as the final event of the 2015 PromaxBDA Europe Conference. The annual gathering brings together entertainment marketing and design professionals working at broadcasters and agencies in more than 30 European countries.
RELATED: See the Full List of Winners of the 2015 PromaxBDA Europe Awards
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