PromaxBDA Board of Directors announced 10 incoming board members one day ahead of PromaxBDA: The Conference 2015, welcoming representatives from digital platforms, creative agencies, cable networks and broadcast.
Each year PromaxBDA elects new members who are nominated and then voted on by the association’s existing board members.
“We are excited to welcome such an esteemed group of industry leaders to the PromaxBDA Board of Directors,” said PromaxBDA President and CEO Steve Kazanjian. “Their diverse backgrounds and unique perspectives in the ever-changing entertainment marketing landscape will help keep our member base engaged, inspired and at the forefront of advancements being made within the business of television.”
Meet the incoming Board members:
Alex Angeledes, Industry Director, Media & Entertainment, Google, Inc.:
As industry director of media and entertainment in Google’s Large Customer Sales (LCS) organization, Alex Angeledes leads Google’s brand advertising business nationally in the media and entertainment category. In this role, Angeledes and his teams work with their respective brand and agency partners to leverage Google’s broad platforms, including YouTube, Mobile and Google.com, to effectively reach and engage their core consumers in the digital world.
Andy Baker, SVP/Group Creative Director, National Geographic Channels:
Andy Baker is the SVP/group creative director for the National Geographic Channels (National Geographic Channel and Nat Geo WILD), based out of Washington, DC. Baker oversees all creative materials for the Channels’ marketing campaigns, across consumer, press, ad sales and digital, as well as marketing operations.
Joel Beckerman, Founder & Lead Composer, Man Made Music:
A 20-year veteran of music for media, Joel Beckerman is an accomplished composer, producer and arranger who has created a unique and distinctive sound for hundreds of brands, marketing campaigns and television shows. In 2010, Fast Company named Man Made Music the No. 3 Most Innovative Music Company, after Apple Corps and Spotify. Beckerman was also selected as one of Fast Company’s Most Creative People in Business 1000.
Laurel Bernard, EVP, Marketing, Fox Broadcasting Company:
Laurel Bernard oversees the network’s national media, on-air planning and marketing strategy teams, and also leads Fox’s affiliate marketing and multiplatform distribution marketing efforts. Previously, Bernard served as SVP of marketing for Fox Broadcasting Company, where she oversaw the media and promotional campaigns for many of Fox’s hit series and currently works on Gotham, Empire, American Idol, Brooklyn Nine-Nine and Last Man On Earth.
Cait Hood, Head of Broadcast Partnerships, Twitter:
Cait Hood currently serves as the head of broadcast partnerships at Twitter, working with all major networks, producers and talent to bring strategy and innovation to Twitter and TV. Since joining Twitter in 2014, Hood has overseen many of the creative integrations on several major award shows including The 72nd Annual Golden Globe Awards, The 57th Annual Grammy Awards, the 87th Academy Awards and The 2015 Latin Billboard Awards.
Eduardo Ruiz, President & General Manager, A+E Networks Latin America:
Eduardo Ruiz currently serves as president and general manager of A+E Networks Latin America, a joint venture between A&E Television Networks and Ole Communications. Under Ruiz’s leadership, A+E Networks Latin America has positioned itself as a leader in the pay-TV industry. Ruiz is responsible for the continuous expansion of the business unity, development of new technologies, advertising sales, marketing and operations throughout Latin America.
Brad Schwartz, President, Pop:
Brad Schwartz is the president of Pop, a cable television network owned by CBS Corporation and Lionsgate. Appointed in 2013 as the first executive of the joint venture, Schwartz led the high-profile, much anticipated rebrand of TV Guide Network to Pop, which debuted on Jan. 14, 2015. Following its success, Schwartz was elevated to president, overseeing the creative and business operations of the network.
Guy Slattery, EVP, Marketing, A&E, HISTORY & H2:
Guy Slattery is EVP of marketing for A&E, HISTORY and H2 Networks, where he is responsible for the creation and implementation of the networks’ brand and marketing strategy. He oversees all brand creative, on-air promotion, off-net media buying, social media and strategic partnerships. Prior to joining A+E Networks he held positions at National Geographic Channel, BSkyB, MGM Television and Star TV.
Chris Sloan, President & Chief Creative Officer, 2C Media:
Since co-founding the award-winning production company and creative hot shop 2C in 2005, Chris Sloan and his team have incorporated this passion into the creative and production of several successful cable TV series and specials, including Growing Up Gator (GAC), Swamp Wars (Animal Planet), Danger Coast (CMT), A Stand Up Mother (WE tv), Future Food (Discovery: Plant Green) and 10 Things You Didn’t Know (Travel Channel).
Jenny Wall, SVP, Head of Marketing, Hulu:
Jenny Wall is responsible for strategy and implementation across the Hulu brand, acquisition and retention channels as well as communications, content, consumer insights and creative. Prior to joining Hulu, Wall spent a year and a half at Netflix leading the global creative team where she spearheaded the brand campaigns along with the launch campaigns for original series House of Cards, Orange is the New Black, Arrested Development and Hemlock Grove.
PromaxBDA is the publisher of Brief and Daily Brief
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