Activision, Bethesda Game Studios/Bethesda Softworks, Blizzard Entertainment, CD Projekt Red, Daybreak Games, Electronic Arts, ESL Gaming, Microsoft Xbox, Ubisoft, Square Enix, 2K and Warner Bros. Interactive are all finalists for the Game Marketing Awards, which are produced by PromaxBDA and are taking place on May 24, 2016 at 10 a.m. PT.

Also nominated are key players in the creative and media space, including AKQA, Ant Farm, Ayzenberg, Create, Maverick, Midnight Oil, Petrol, Fearless Media, and Liquid Advertising.

Winners will be announced live on Twitter @PromaxBDA.

“We’ve seen some truly amazing and successful games hit store shelves this past year,” said Stacy La Cotera, general manager and vice president, global awards, PromaxBDA, in a statement. “These games in large part owe their success to the wonderfully talented and creative people behind their promotional campaigns. With the 2016 Game Marketing Awards, we recognize their efforts and give them the distinction they deserve as some of the best examples of great marketing today.”

Award categories include Outstanding Promotional Trailer, Best Game Footage Trailer, Best Use of Music in a Promotional Piece, Best Box Art, Best Cool Sh*t, Outstanding Marketing Campaign of the Year (All-Inclusive), and Best Use of eSports.

Now in its tenth year, the Game Marketing Awards celebrate interactive gaming marketing. Thirty-nine categories recognize outstanding achievement by the teams behind the multi-platform campaigns, promos, and social media innovations that create or reinforce the most relevant brands in gaming.

All of the finalists can be seen in the Game Marketing Awards Finalists online book.

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