Brad Schwartz, president of entertainment and media at Pop since April 2013, has been promoted to president of the newly rebranded network.
Pop, formerly TV Guide Network, rebranded this January. The network is a joint venture between CBS Corp. and Lionsgate.
In his expanded role, Schwartz will be responsible for business and advertising operations of the network ontop of his existing programming and creative position.
“Brad’s leadership of TVGN’s successful transition to and rebranding as Pop reflects his clear strategic vision for the network as well as his strong programming skills and business acumen,” said CBS President/CEO Leslie Moonves and Lionsgate CEO Jon Feltheimer. “We’re pleased to expand his mandate to include oversight of the integrated creative and business operations of the network as Pop continues to build its brand, develop new programming and maintain its growth trajectory.”
Prior to Pop, Schwartz has worked with several cable networks, including Fuse, CTV and MTV. He took over the role from Pop’s previous president, David Wisnia, who wants to step down to pursue other opportunities in the industry.
[Image courtesy of Pop]
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