Participant Media’s new millennial network, Pivot, launches today, and AT&T has already decided to include it in the cable company’s AT&T U-verse TV U300 package.
“Pivot is a channel meant to inspire conversations through both its content and its distribution model,” AT&T’s Aaron Slator, president of content and advertising sales, said in a statement. “We are excited about their slate of programs and about adding them to our lineup.”
This will expand Pivot’s footprint and bring the channel to cities including Houston, Dallas, Austin, Los Angeles and Chicago, all key locations for young demographics.
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