WWE today appointed Michele Martell as VP of kids entertainment. She will be responsible for overseeing the strategic development, execution and promotion of WWE’s kids entertainment strategy. Martell’s focus will be on “production, digital media, consumer products, marketing and fan engagement, as well as identifying opportunities for external partnerships, acquisitions and community events, all on a global basis.”
Martell will report to WWE EVP of creative, Stephanie McMahon.
Prior to joining WWE, Martell was COO and general counsel for SD Entertainment, where she oversaw the acquisition strategy and execution for entertainment products with an emphasis on children’s brands. Her focus was on the building and expansion of all kids, family and lifestyle entertainment products, digital distribution, marketing, consumer engagement and licensing negotiation, according to WWE.
Martell has also held positions as VP of business affairs and business development for The Jim Henson Company, COO for the Entertainment Group for Cinedigm Digital Cinema Corp. and senior counsel of legal affairs for Turner Broadcasting. In addition, she was the co-founder of digital cinema distribution company The Bigger Picture.
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