Some 94% of sports fans watch their favorite games on TV, but a growing number are turning to digital media as well, according to the 2013 Sports Media Consumption Report, conducted by Kantar Sports Media and Sporting News Media.
The study found that 63% of fans sought out sports online over the past year, as compared to 56% two years ago. Up 35% from 21% in that same time, mobile sports consumption increased as well.
But despite the shift in trends, only 9% of fans claim to have paid to watch sports content online while only 11% said they’d be willing to do so.
A helpful infographic on Adweek today lays out the report’s statistical nuances.
Brief Take: The gap between fans who watch sports online and fans who will pay to watch sports online seems to be widening, and profiting off this untested terrain may require more creative means than the pay-to-play model.
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