New York Comic-Con is not the pop-culture consuming black hole that San Diego Comic-Con has become, but it’s become must-attend for brands looking to reach millennials, reports AdWeek.
And actually, more people are expected to attend the confab, which kicked off on Thursday, with more than 155,000 attendees predicted to show up at the Davits Center and the newly added Hammerstein Ballroom. San Diego Comic-Con attendance — at least to the official venues — is limited to 130,000 (editor’s note: and that’s many more than enough.)
Brands such as Chevrolet, AT&T, Pepsi, Progressive, Courtyard by Marriott and General Mills will be on hand in New York this weekend with on-the-ground activations.
AT&T is offering NYCC’s main stage, where TV shows such as Netflix’s Jessica Jones, Fox’s X-Files revival and CBS’ Supergirl will be presented.
Marriott and live game streamer, Twitch, are presenting the conference’s lifestream, and every morning the recap will be sponsored by General Mills’ Honey Nut Cheerios.
Read more: AdWeek
Brief Take: The key to doing activations at one of the Cons — whether that’s San Diego, New York or Anaheim — is to make sure you are offering fans something they want. Just being there isn’t necessarily enough.
Images courtesy of AdWeek.
Tags: