When the Bud Light Knight rode out to joust at the King’s tourney in the middle of this year’s Super Bowl, fans were shocked when the beer mascot met his untimely demise at the hands of Game of Thrones’ The Mountain.
But not to fear: the Knight will be revived Jon Snow-style during the NCAA Final Four this weekend in a new spot (above).
Both ads—which take advantage of several of TV’s biggest events in the Super Bowl, March Madness and HBO’s Game of Thrones—are the result of a collaboration between HBO and Bud Light and their advertising agencies: HBO’s Droga 5 and Bud Light’s W+K New York.
READ MORE: Adweek (subscription required), Variety
CREDITS:
Client: Bud Light
Agency: W+K New York
Executive Creative Director: Karl Lieberman
Creative Directors: Brandon Henderson, John Parker
Copywriter: Jessica Ghersi
Art Director: Kevin Kaminishi
Head of Integrated Production: Nick Setounski
Executive Producer: Temma Shoaf
Producer: Alexey Novikov
Strategist: Brian Ritter
Social Strategist: Sophie Novick
Group Account Director: Brandon Pracht
Management Supervisor: Alex Scaros
Account Supervisor: Marlee Caine, Lauren Wilson
Account Executive: Greg Hascoe
Project Manager: Bruce Fields
Head of Business Affairs: Patrick O’Donoghue
Sr. Business Manager: Justine Lowe
Production Company: O Positive
Director: Jim Jenkins
Director of Photography: Trent Opaloch
Executive Producer: Marc Grill
Editorial Company: Arcade Edit
Executive Producer: Sila Soyer
Producer: Andrew Cravotta
Editor: Dave Anderson
Assistant Editor: Joe Petruccio
Social Content Editor: Jeff Lopus
VFX Company: The Mill
Creative Director: Nathan Kane
Shoot Supervisor: James Mulholland
2-D Lead Artist Kshitij Khanna, James Mulholland
2-D Artist: Dhruv Shankar, Taner Besen, Urosh Otashevich, Christopher Riemann, Nick Tanner, Kieran Hanrahan
3-D Artist: Alek Vacura, Scott Denton, Todd Akita, John Wilson, Jackie Liao, Pablo Estrella You, Seon Crawford, Alex Allain, Serguei Kalentchouk, Sam Crees, Tighe Rzankowski, Shawn Lipowski, Ryan Feldman, Dave Barosin
Tracking Supervisor: Senthil Murugan Balasundaram
Tracking Artist: Sendil Kumar J Manoj Ravi, Amritha Raajendher, Bharat Ediga, Fazal Khan, Upasana Choudhary, Raj Kumar
Executive Producer: Andrew Sommerville
Senior Producer: Clairellen Wallin
Senior Producer: Luis Martin
Producer: Michael Brown, Payal Thakkar
Production Coordinator: Christina Chung, Umesh Chand
Telecine: Company 3
Colorist: Tim Masick
Color Producer: Kevin Breheny
Mix: Sound Lounge
Mixer: Tom Jucarone
Co-Sound Engineer: Rob DiFondi
Producer: Becca Falborn
Music: Walker Music
Executive Producer: Sara Matarazzo, Stephanie Pigott
Music Coordinator: Danielle Soury