Syfy kicked off spooky season in September with scary movie marathons plus the debuts of original series Chucky and SurrealEstate.
To create the campaign, Syfy called in Northern Lights to assist with design and production. Working off the theme of hosting a Halloween house party, Northern Lights produced four unique :30s to promote Syfy’s Halloween offerings.
RELATED: Northern Lights Agency Helps Disney Plus Find Its Path
Northern Lights imbued the spots with lots of tricky audio and video editing that ended up previewing many movies, including the now Halloween classic, Ghostbusters, as well as the Harry Potter films, Zombieland, The Mummy, Casper, Saw, Red and more.
September Movie Marathon
Two of the four spots featured Syfy’s original series, including Chucky, which was spun out of the Child’s Play and Chucky horror movie franchise, and SurrealEstate. Both series debuted on October 4.
Chucky + SurrealEstate
Chucky Movie Marathon
CREDITS
Client: Syfy
Vice President: Mike DeRienzo
Creative Director: Rachel Zeolla, Phil Latcholia
Production Assistant: Jason Monto
Agency: Northern Lights
Senior Art Director: Tiffany Pilgrim
Design Director: Ariel Frost
Motion Designer: Marina Antonowicz
PM: Grace Tourville
Production Coordinator: Kylie Clancy
Director of Production: Heather Hirsch
Tags: nbcuniversal northern lights syfy