Nintendo will debut its upcoming gaming console Nintendo Switch during its first-ever Super Bowl ad on Sunday, Feb. 5.

The gaming giant has been around for a long time, and the fact the company waited until now to debut a Super Bowl ad shows it wants to market the console/handheld hybrid to as wide an audience as possible—a surprising fact when you consider the fact that upstarts in mobile gaming like Clash of Clans, Mobile Strike and more, beat it to the punch.

Launching March 3, the Switch is a next gen, on-the-move gaming console, and the company is hoping to capture as broad an audience as possible at the Super Bowl as it ensures its hardware can relive the mainstream success of the Wii.

According to The Drum, the ad will cost the Japanese company more than $5 million and looks to leverage the time showcasing the inarguably unique features of the hybrid console.

There is an extended up of the ad currently on YouTube although it’s likely the slot will see some major cuts to make it fit for broadcast.

Showcased are a series including Mario Kart, Splatoon, Legend of Zelda, Street Fighter, Just Dance and more. The ad features Imagine Dragon’s song “Believer.”

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