We already know that huge numbers of TV viewers are tweeting about television shows. And now Nielsen wants to show networks and advertisers what else gets them fired up on Twitter.

Nielsen SocialGuide on Tuesday rolled out a new tool they’re calling Affinty, which will measure which TV audiences are most likely to tweet about a certain brand or brand category.

The new tool could prove incredibly useful for networks trying to lure new advertising business. According to Nielsen, 5.5 million people tweeted about both brands and TV from August through October 2013.

TV tweeters also made up 73 percent of the total number of people who tweeted about brands during that time period.

Consumer electronics was the most popular category among TV tweeters, followed by restaurants, food, beverages and automotive.

Infographic: Courtesy Nielsen SocialGuide
Infographic: Courtesy Nielsen SocialGuide

Brief Take: Affinity could prove an important additional weapon in networks’ arsenals as they try to lure brands by showing advertisers that their viewers will actually interact and socialize their products.

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