It looks like Bravo, home of “Top Chef” and ​“The Real Housewives” franchise, has some of the most loyal viewers in cable TV.

In a recent study, NBCU’s cable network Bravo teamed up with research giant Nielsen to analyze viewer loyalty of cable networks and specific shows, and how that devotion affected related buying power.

The study, done by Nielsen and Insight Strategy Group, which measured 75 cable networks during 2013, reports that USA Network and Bravo are No. 1 and 2 when it comes to creating loyal fans among the 18-49 demographic, stating that nearly 20% of the audiences on the two nets are defined as “highly loyal.” Going on to measure how that loyalty affects sales, the study reports that loyal audiences act more on their buying power and programs that attract loyal audiences also tend to attract high spenders.

“Viewer loyalty is harder to come by as content options have proliferated across screens, but we do know that viewers of certain media properties are more passionate than others,” said Dave Kaplan, VP of research at Bravo Media. “This study allows us to quantify just how committed these viewers are, and a multi-phase validation demonstrated that viewing loyalty is linked to what matters most of all to our advertisers: high-spending consumers and a lift in actual sales.”

View the full study here.

Brief Take: Bravo’s study has real impact, as some of their top (and more loyal) shows like “Top Chef” also have retail products. It’s important for networks like Bravo to continue creating loyal viewers as they try to market related series and retail lines to those same loyal audiences.

[Image courtesy of Bravo]

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