Starting April 25, Nielsen will offer its clients a look at usage metrics for connected-TV devices segmented by brand and device type. Included in these metrics will be Roku and Apple TV set-tops.
“The ability to know how many consumers use which brands of TV-connected devices, for how often and for how long, is critical for clients who need to make informed content decisions and understand their total audience,” said Sara Erichson, Nielsen exec VP of client solutions and audience insights, in a statement.
That data is already included in Nielsen’s C3 and C7 (commercial ratings plus three and seven days) ratings, but now Nielsen clients will be able to get even more specific. The data is derived from Nielsen’s national TV panel, which includes 40,000 households with more than 100,000 TV sets and 50,000 TV-connected devices.
Besides Roku and Apple, the new data will include Amazon Fire TV, Google Chromecast, Microsoft Xbox, Sony PlayStation and Nintendo Wii. The data will also tell clients whether the device is a media streaming player, such as Chromecast; a game console, such as Playstation; an Internet-enabled DVD player or a smart TV.
Nielsen also is launching new metric called Total Use of Television (TUT) that will add connected-device viewing to total audience numbers.
READ MORE: Variety, Broadcasting & Cable
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