Nickelodeon is expanding the nostalgic rebrand the network rolled out in May to its preschool audiences, rolling out new assets in Nickelodeon’s morning preschool block on July 4. Nickelodeon’s preschool-dedicated Nick Jr. will adopt the full rebrand in September.

The package features a playroom theme, complete with a neon-toned palette with Nickelodeon’s recognizable orange splat at its center and hints of Nick’s signature green slime around the edges. The rebrand includes a new Nick Jr. logo, new graphics and animated idents.

In addition, Nickelodeon is introducing a slate of inclusive live-action IDs, starting with one spotlighting American sign language.

The rollout on Nickelodeon includes characters from such shows as Rubble & Crew, Blue’s Clues & You and Baby Shark’s Big Show.

As part of the overall rebrand, Nickelodeon worked with six international agencies and animation houses to create six original idents featuring such popular Nickelodeon characters from SpongeBob SquarePants (below), Teenage Mutant Ninja Turtles, The Loud House, PAW Patrol, Blue’s Clues, Baby Shark and Monster High.

“SpongeBob” by Golden Wolf

Los Angeles-based agency Roger worked with Nickelodeon’s internal marketing team on the overall brand, while Austin-based Callen orchestrated the brand films. The six animated idents were created by animation studios from around the world: Golden Wolf, 2Veinte, Giant Ant, Plenty, Polyester and State Design.

After debuting in May, the overall Nickelodeon rebrand begins airing in the UK this month and debuts in Latin America and the rest of the world through the end of the year.

CREDITS

Client: Nickelodeon

EVP, Head of Marketing & Brand Strategy: Sabrina Caluori

SVP, Global Creative: Vincent Aricco

SVP, Preschool Creative: Matthew Perreault

VP, Creative Director: Lauren Muir

VP, Creative Director, Editorial and Strategy: Liza Steinberg

Supervising Producer: Jennifer Treuting

Sr. Producer: Michelle Glenn

Producer: Alyssa Rosand

PA: Justin Arenas

Audio Engineer: Jon Friedner

SVP, Creative Director: Michael Waldron

Design Director: JungIn Yun

VP Animation & Motion Graphics: Kurt Hartman

Sr. Art Director: Kay Kyungjoo Lee

Animation Director: Rob Kohr

Senior Designer: Thanh Nguyen

Senior Motion Designer: Jimin Lee

Designer: Seulgi Kim

Motion Graphics Designer: Minha Kim

Junior Designer: Marissa Klick

Sr. Project Manager: Justin Mushnick

Sr. Post Project Manager: Teresa Belling

Executive Producer: Danielle Jotham

Sr. Director Graphics Operations: Cyrus Shelhamer

Graphics Manager: Carly Diesen

Sr. Graphics Manager: Nancy Lopez

Design/Animation/Production: Roger

Additional Design and Animation:

Baby Shark ID: Polyester

Blue’s Clues & You! ID: Giant Ant

Rubble & Crew ID: Plenty

Video Edit: Redline Creative

Music: Radium

Additional Music: Mekanical

Tags: callum giant ant nick jr. nickelodeon plenty rebrand roger


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