Hank Williams Jr. asks the rhetorical question in Evolve Studios’ new Monday Night Football open: “Are you ready for some football?”
Of course, the answer is yes. Viewers have been ready for some football for a solid century now, with the NFL celebrating 100 years in 2019. Monday Night Football, which has been airing on Disney-owned ESPN since 2006, has been on the air exactly half that amount of time. The tradition started on ABC on September 21, 1970, when the New York Jets played the Cleveland Browns in Cleveland.
To celebrate these milestone anniversaries, ESPN worked with Evolve and design and motion company ManvsMachine to redo, refresh and reimagine its entire Monday Night Football visual package which included new graphics, new hosts, new studio sets and a new take on the show opener.
CREDITS
Client: ESPN
Agency: Evolve Studios
Creative Director & ESPN Co-Director: Lucas Nickerson
ESPN Co-Director: Chris Mantizaris
Co-Director (Evolve Studio): Jeff Venable
Executive Producer: Joel Edwards
Producer: Paige Demarco
Director of Photography: John Matysiak
Production Designer: Joseph Sciacca
Editor: Jeremy Edney
Graphics & Animation: ManvsMachine
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