​Layer3 TV, which calls itself a “next-gen cable” company, announced $21 million in financing Thursday, although few people have any idea what Layer3 TV will actually do.

North Bridge Venture Partners and Evolution Media Growth Partners led this round of financing.

Layer3 bills itself as “a next generation cable provider spearheading a new era of home media, combining the best of television, social, and digital life.”

What that actually means, is still a bit unclear.

Variety says the service is going to be “programmer friendly,” and not a “virtual MSO.”

Read More: Variety, Re/Code, The Hollywood Reporter

Brief Take: Layer3 is billing itself as a “Hollywood-friendly” service while remaining tight-lipped about what that actually entails.

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