Yahoo focused on scripted series and live events at its NewFront presentation Monday, trying to bolster its slate of high-quality TV series on the Web.
Simon Cowell will join Yahoo Live with a competition show called Ultimate DJ, which will integrate Tumblr voting. The winner of Ultimate DJ will get a record contract and the chance to headline a major Electronic Music festival. The iHeartRadio concert series will also join Yahoo Live with expanded coverage.
Supermodel Naomi Campbell and Furious 7‘s Michelle Rodriguez will participate in Yahoo’s Digital Magazine, with the fashion series I Am Naomi and auto show Riding Shotgun with Michelle Rodgriguez.
The Digital Magazine banner is also adapting the food blog Thug Kitchen to series, starring The Thug Kitchen Official Cookbook’s Michelle Davis and Matt Holloway.
New original scripted comedy The Pursuit comes from Scott Stuber (Ted, Role Models) and tells the story of a group in their late-20s living in Manhattan. From Yahoo: “Some people say millennials have lost the destination, but maybe they’re just the first ones smart enough to question the journey.”
The comedy joins Other Space and Community, which both recently debuted on the site.
Read more at TheWrap.
Brief Take: Community’s addition proved Yahoo’s commitment to TV series on the platform. This year’s expanded slate seems to signal more big names are taking the digital outlet seriously.
[Image courtesy of Yahoo]
Tags: