Disney-owned Maker Studios changed tactics at this year’s NewFront presentation, using the theme of “Who Are You?” - a message meant to reflect the importance of defining one’s brand online.

This is a reverse of 2014’s “I Am Maker,” which sought to identify Maker’s audience more than itself.

Tuesday’s presentation followed the new theme while also hyping its Disney credentials, introducing new series from Disney properties Marvel, ESPN and ABC Family.

The Walt Disney Company bought Maker Studios last spring, and since then the online network has been building up its talent and reputation in relationship to its powerhouse owner.

“Being part of the Walt Disney Co., the world’s largest media organization, has given us access to some of the most beloved brands and franchises in the universe,” said Ynon Kreiz, president of Maker Studios.

Maker will team with Marvel once more to help promote its releases, much like it did last year with the launch of Guardians of the Galaxy. Starting this summer, ESPN will use Maker talent for X Games-related content that will air year-round .

ABC’s Lincoln Square is producing a series for Maker Studios called American Woman, identifying and profiling female achievements in U.S. history.

The docuseries going behind the scenes of the studio, I Am Maker, comes from Disney-owned channel ABC Family.

Maker Studios also just signed on stylist and TV personality Rachel Zoe as well as a series of shorts called Camp, an adaptation of James Franco’s short story collection, Palo Alto: Stories. The scripted comedy Party Girl brings on comedian Lisa Schwartz, and Web stars EvanTube and PTrique have signed on for new series on Maker’s expanded slate.

Read more at Variety.

Brief Take: Maker Studios’ alliance with such a big media giant is opening a lot of doors for its content ambitions, helping it to further stand out in the saturated YouTube space.

[Image courtesy of Marvel]

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