Netflix added 3.6 million subscribers worldwide this quarter, hitting a global membership number of 69.2 million this week.

Only .88 million of those new subscribers were in the U.S., however, falling far below projected goals, which sent Netflix stock plunging on Wednesday.

In its earnings report for the third quarter ending on Sept. 30, Netflix cited slower growth in its subscribers as part of its lower revenue. Stock fell 14 percent in after hours trading.

Analysts had estimated $1.75 billion in revenue for the quarter, but Netflix fell short with $1.58 billion. They also projected far more U.S. subscribers than signed up for the platform, but Netflix exceeded expectations with international subscribers.

As Netflix expands into new international territories, its non-U.S. subscriber base is now 25.9 million, up 2.74 million this quarter. The company claims 43.2 subscribers in the U.S.

Netflix CEO Reed Hastings says that U.S. subscriber numbers were lower because of problems with charging customers, “which we believe was driven in part by the ongoing transition to chip-based credit and debit cards,” Hastings said in Netflix’s quarterly letter to shareholders.

Netflix also recently raised the price of its standard streaming plan for new subscribers to $9.99 per month, which Hastings said will help the company with more original content and lure in more subscribers long term.

Next up for Netflix are more international rollouts, with launches in Spain, Portugal and Italy this month, with South Korea, Singapore, Hong Kong and Taiwan at the beginning of next year.

Read more at Variety.

[Image courtesy of Netflix]

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