Get ready for the first look at the Summer Olympics… in 2016.

It may be a full year until the opening ceremony, but this week will start NBCU’s official promotional kickoff for the 2016 Olympic Games, in part because with so much lead time, it gives the network ample opportunity to add sponsors and partners for the big event in Rio de Janeiro, Brazil.

NBCU’s promotional effort will launch Wednesday in primetime and span across several of its media properties: NBC, Telemundo, Bravo, CNBC, MSNBC, USA, NBCSN, Golf Channel, Chiller and Cloo. A 60-second spot (below) will air virtually simultaneously across channels, which also includes NBCU digital properties, NBCU-owned theme parks and on TODAY ad well as NBC Nightly News.

The marketing effort is meant to remind viewers of the several media platforms where they can access the Games, but also to give sponsors a chance to get on board early.

According to Variety, NBCU’s promotional push will ramp up this fall during football games as well, focused on Thanksgiving and expanding next May.

NBCU and Comcast recently signed a deal with International Olympic Committee that gives the media company U.S. rights to the Games through 2032.

Read more at Variety.

Brief Take: The promotional push gives NBCU plenty of time to add sponsors for the 2016 Games, especially important since it only broke even on the 2012 Olympics. Here’s hoping for more profit in 2016.

[Image courtesy of NBC]

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