NBCUniversal and Jeep unveiled what’s being called a “first-of-its-kind” scaled social commercial across Bravo, E!, NBC, and SyFy on Monday that encourages viewers to share photos embodying their “Renegade spirit.”
The partnership is timed to the launch of Jeep’s all-new 2015 Renegade model.
Through March 2, NBCUniversal will air network-specific call-to-action spots encouraging viewers to share their photos with the #RenegadeLifeContest hashtag, with the chance that their photos may be used in a future commercials.
Three participating viewers will be chosen to fly to Los Angeles to attend the iHeartRadio Awards, where they will also film a custom, NBCU-produced Jeep Renegade spot that will air during the ceremony on March 29.
The three will also receive a new Renegade.
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