​NBC unveiled a new multiplatform, cross-portfolio video series Monday called “30 Seconds to Know” that aims to break down newsworthy topics for viewers on the go.

The year-long series, sponsored by Xerox, will use the news and sports staff at NBCU properties to produce videos that explain complicated topics making headlines that day, such as “why does the price of gas fluctuate,” or “are black holes dangerous?”

The spots will run across NBC News, MSNBC, NBCSN and Golf Channel. Videos produced by individual properties will be tailored and curated for those audiences: MSNBC will focus on progressive topics; CNBC will tackle business and finance; NBCSN will break down sports headlines; Golf Channel will package quick instructional tips.

NBCUniversal news and sports advertising sales EVP Seth Winter said that the network would scale the multiplatform initiative across the newly formed Live Programming group to “reach audiences wherever they consume content.”

Brief Take: With video consumption exploding on mobile and second screens, “30 Seconds to Know” gives NBCU sees the need to develop quick-bite, easily consumed content for viewers on the go.

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