NBCUniversal announced an overhaul of its sales division Tuesday that merges ad sales for the NBC broadcast network with the company’s cable network properties.
With the restructuring, NBCU is moving away from pitching sponsors on individual channels, and will instead organize its teams along thematic lines.
And NBCU is merging all the sales marketing teams under a new umbrella Client Services Group.
“In a world of growing fragmentation and as scale has become more and more elusive, we’ve clustered our networks to capitalize on the strength of our assets,” Linda Yaccarino, NBCU’s president of advertising sales said. “Also, I’m excited to expand our creative marketing offerings by developing a new center of marketing excellence and innovation for our clients.”
Alison Tarrant has been named the new EVP of the Client Solutions Group, that will oversee all sales marketing for NBCU’s networks and properties. John Shea is remaining as Chief Marketing Officer, leading a new Content Innovation and Creative Marketing team that
NBCU has split their ad sales teams into four buckets: Entertainment, Live Programming, Lifestyle, and Digital Video, all led by newly named EVPs.
The Entertainment group, headed up by Dan Lovinger, combine ad sales for the NBC flagship network, along with USA, Syfy and WWE.
Seth Winter will lead the Live Entertainment group, overseeing news, sports and Olympics ad sales.
The remaining cable properties—Bravo, Oxygen, E!, Esquire, Cloo and Chiller—are combined in the Lifestyle group, led by Laura Molen.
Scott Schiller will over see the Digital group, expanding his current role to include digital news and entertainment ad sales.
Read more: Variety, The Hollywood Reporter, Ad Age
Brief Take: NBCU is continuing its corporate shakeup, with an eye towards offering broader advertising options to its clients.
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