The NBA has released its first spot of its new campaign, This is Why We Play, ahead of the upcoming season, using the expected game footage but plenty of off-the-court shots as well.

The league calls its new campaign “a powerful declaration of purpose for the 2015/16 NBA season,” showing players, coaches and fans and their love for the game.

The new season officially kicks off Tuesday, Oct. 27.

[Image courtesy of the NBA]

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