As TV execs look for ways to cut the risk for new shows, they’re increasingly turning to digital deals, streaming, partnerships and trial runs.
The Hollywood Reporter‘s Alex Ben Block reported Wednesday that NATPE 2014 was dominated by conversation about the ways in which news shows are being brought to market in evolving and innovative ways.
“What was once only a market for domestic TV syndication has grown to encompass international and digital, including online, streaming and a growing number of subscription video on demand services around the world,” he wrote.
Fewer shows are getting a launch without partnerships behind them. And testing is way up, as the 10/90 model takes greater hold.
Read More: The Hollywood Reporter
Brief Take: With an ever-expanding assortment of platforms, NATPE and the deals that are announced there have to evolve to keep up with changing viewer habits.
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