Daily Brief by PromaxBDA has partnered with B&C and iSpot.tv to bring you a weekly chart we call Promo Mojo: offering data showing the top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the 7-day period through Oct. 30.
National Geographic has been heavily promoting its new original series, Mars, and this week it moved from fifth place to first with more than a quarter-billion impressions as its Nov. 14 launch date nears.
The only other repeat on this week’s chart is CBS’ Pure Genius, which moves up to second place with 218 impressions.
The rest of the list is all about sports and event television, courtesy of NFL Network, ABC and Fox.
1) Mars, National Geographic Channel
2) Pure Genius, CBS
3) Thursday Night Football, NFL Network
4) 2016 CMA Awards, ABC
5) 2016 World Series, FOX
Data provided by iSpot.tv, Real-time Advertising Metrics
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