National Geographic Channel unveiled its second screen and social campaign for the upcoming event program “Live from Space” Friday, saying it aimed to create a “real-time cultural telescope.”
The show will feature astronauts from the International Space Station (ISIS) interacting with viewers on the ground, as they field questions about life and work in orbit.
For its Second Screen experience, Nat Geo is emphasizing the global journey of ISIS as it travels around Earth.
It takes the station 90 minutes to circle the our planet, meaning the astronauts will literally travel around the globe during the broadcast.
Viewers on the Second Screen will be able to learn about the history and culture of various places on Earth as ISIS is passing overheard.
Nat Geo is also inviting viewers to begin submitting video questions to the astronauts via Instagram using the hashtag #HelloFromEarth.
And the channel is rolling out a dedicated digital site at LiveFromSpace.com.
“Live From Space,” hosted by Soledad O’Brien, will premiere March 14 at 8pm ET/5pm PT and will simulcast in 170 countries, including Channel 4 in the U.K.
Brief Take: “Live From Space” has built a Second Screen experience that helps give real world context to a broadcast that risks feeling disconnected and, literally, in outer space, for the viewer.
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