NASCAR on Monday unveiled a 10-year deal with NBC Sports Group for exclusive rights to the last 20 races each season in the NASCAR Sprint Cup Series, and the final 19 races in the Nationwide Series. The deal begins in 2015.

Financial terms of the deal were not disclosed. Industry analysts said it would top the deal NASCAR and Fox signed last year, an eight-year extension for $2.4 billion beginning in 2015, which covers the first half of NASCAR’s annual Sprint Cup Series.

NBC will inherit the races now being telecast by ESPN as well as some of the races now on Turner Sports’ TNT. Fox will also pick up some of the TNT schedule in 2015 after the current contract with Turner expires.

ESPN will air the final 17 Sprint Cup races this season (beginning Sunday with the Brickyard 400 in Indianapolis) and then again in 2014, in addition to the complete 2014 Nationwide Series schedule. TNT’s 2013 schedule has concluded.

The NBC pact also includes broadcast rights to the NASCAR Hall of Fame ceremony and post-season ceremonies, as well as rights to other specific NASCAR events. These include the K&N Pro Series, Whelen Modified Tour and Toyota-Mexico races.

In addition, NBC Sports gets “TV Everywhere” live-streaming rights for the Sprint Cup Series and Nationwide Series, as well as Spanish-language broadcast rights on Telemundo and Mun2 for national series events and the Toyota-Mexico Series races, according to NASCAR.

“We’re going to have the opportunity, as we get into the fall season and the chase for the NASCAR Sprint Cup, to be on Sunday afternoons leading into NFL football, and that’s an exciting opportunity for us, given the obvious power of the NFL,” Steve Herbst, VP of broadcasting and production for NASCAR, said during a media conference call. “We still have a ways to go to figure out what races and when, but it will be select races that go into ‘Sunday Night Football.’”

ESPN’s Disney Co. sibling, ABC, was a NASCAR broadcast partner beginning in the early 1960s. ESPN televised NASCAR events from 1981-2002, then returned in 2007.

Turner has been a Nascar partner since 2001.

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