“When our idea of danger is eating gluten, there’s trouble afoot.”
The campaign above, starring Parks and Recreation’s Nick Offerman, is for NASCAR’s July 4 race, returning to NBC Sports. Offerman, representing the people, has a message for the USA. We’ve gotten soft.
But, according to Offerman and NBC Sports, there’s still hope. (“It rhymes with MASCAR.”) NBC even released a full music video version, below:
CREDITS:
Client: NBC Sports Agency
John Miller - CMO
Bill Bergofin - SVP Marketing/ECD
Lorin Finkelstein - VP Brand/Co-ECD
Lindsay Davenport - Producer
Production Company: Hungry Man
Allan Broce - EP/CD
Dave Laden – Director
Writers – Colin Nissan, Sean Farrell
Art Director – Craig Evans
Editor –Christjan Jordan
Eric Schmidt - DP
Erin Sullivan - Producer
Craig Repass - Line Producer
Editorial: Rock Paper Scissors
VFX: The Mill
Music: Beacon Street
Tags: