​MTV announced Friday that it is releasing the entire season of its new series “Wait ‘Til Next Year” to its MTV app a week before the broadcast premiere on Nov 1.

It marks the first time that a network is letting viewers have access to an entire season’s worth of content before it has even been show on television.

The 12-episode docudrama follows a luckless high school football team—The Lincoln Park Railsplitters—both on and off the field, and tackles everything from weight issues to relationships to family drama.

Viacom has experimented in the past with different ways of giving fans access to immediate content. During the run-up to it’s “Miley: The Movement” documentary earlier this month, MTV ran a “flock to unlock” promotion where the network released two clips from the program after enough fans tweeted with the hashtag #UnlockMiley. MTV reported an 82 percent increase in install week over week for the app.

And sister network VH1 has made its TLC biopic “CrazySexyCool: The TLC Story” exclusively available in their new VH1 app following the broadcast premiere and encore.

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