“Geordie Shore,” MTV UK‘s take on the wild and controversial “Jersey Shore,” is taking to Snapchat to promote its sixth season and to get fans to pay attention.
Photo and video from its sixth season will appear directly on fans’ smartphone using Snapchat, the instantaneous and limited image-sharing app gaining momentum. MTV UK hopes this will open a direct line of communication with its fans, reaching them where to look to most: their phones.
Read more about it at The Drum.
Brief Take: Snapchat, with its rapid-fire photo and image sharing capabilities is designed for people with short attention spans, and therefore a perfect fit for the “Jersey Shore” contingent.
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